Chameleon Guitar
premierguitar.com
premierguitar.com
Past that, I guess it's a good idea. The pickups look on the cheap side though. And while I would definitely be into a way to quickly switch out my pickup configuration, that's why there's a toggle switch.
It'd be neat to pit this against a Line 6 Variax.
As far as the pickups go, even though they might look cheap, they are insignificant and operate completely different than electric guitar pickups. All they need to do is provide the frequency information which is processed by the digital computer. You aren't actually hearing the analog output from the pickups.
I also don't see this guitar as a competitor to digital amps with effect processors.
As for the digital amp comment, is that in regards to the Line 6? The Variax is a guitar, with on-board CPU and synth modelling. It isn't a Pod crammed into a guitar, from my understanding (though I could again be wrong, and will voluntarily revoke my posting privileges for the day.)