Clayton Christensen on Sony's founder: http://www.forbes.com/free_forbes/2003/1013/082_2.html
...the original battery-powered pocket transistor radio, launched in 1955, and
the first portable solid-state black-and-white television, in 1960. Plus:
videocassette players, portable video recorders, the now-ubiquitous Walkman and
3.5-inch floppy disk drives, launched in 1980.
How did Sony find these foothold applications? Morita and a trusted group of
about five associates observed and questioned what people really were trying
to get done. They looked for ways that miniaturized, solid-state electronics
might help a population of less skilled and less affluent people to accomplish,
more conveniently and at less expense, the jobs they were already trying to get
done through awkward, unsatisfactory means.
There's other innovations, such as Honda inventing the trail bike (there were previously only road motorcycles).As an example of creativity, there's Hayao Miyazaki. While he is a perfectionist, there must be some tolerance for experiment, exploration, discovery - else there can be no original creation.