Toyota Way was published as a management buzzword in 2001, but its core "kaizen" long predates ToC.
(But is credited to Deming bringing the idea to Japan)
http://en.m.wikipedia.org/wiki/Kaizen
Also, ToC and that horribly written "novel" _The Goal_ is the most oversold management buzzword ever. It is super famous because it was the first "agile" fad to get buzz in the modern era of mass communication.