Thanks for the kind words! Re: market size, BorrowLenses was acquired by Shutterfly for ~$14m in equity (http://www.imaging-resource.com/news/2013/10/25/shutterfly-a...). The market for pure consumer cameras is shrinking based on industry reports (~$100m/year and decreasing) but professional cameras aren't bleeding as bad. And Calumet (a HUGE national rental shop) closed it's doors recently, leaving a lot of photographers not knowing where to rent from.