We're testing the waters for lighting equipment (which is as expensive as cameras) and high-end video, like the RED ONE and Epic-M. It's funny that you suggest becoming more generic -- that was specifically why we began focused on camera gear. There are existing "P2P rent anything" sites like Zilok, Snapgoods, and the now defunct Rentalic. The main problem is that most items aren't expensive enough to be worth the hassle. The frustration that lead to CameraLends was my girlfriend complaining that renting a sewing machine for a few days would require $100 and renting a car to drive across town to pick up, whereas buying a brand new one on Amazon was only $150.