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It takes much more effort and time if you do it on your own, but agree it's doable in theory. In practice, takes too much time vs. JRO. Our service helps people find relevant reporters, tailor their pitches and make sure they are truly relevant, and then it gives you the contact information for the reporters.

We want to make sure you are reaching out to highly relevant reporters with tailored pitches.

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Nope, that's a lie. Even with a broad topic like paleo, there's only a handful of very influential reporters that write about that in the past 24 hours. No need to lie!

Not lying. Formulating a highly tailored email to the reporter's interests and getting up to date verifiable contact information for every reporter who wrote about "Paleo" will take you MUCH more time and effort if you do it on your own vs clicking a button and using a tool for it. We made this tool because I myself do this every day. It's doable, but it will take more time.

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