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Comment by Theodores | Hacker News Reader

You are forgetting: Marissa redesigned the logo! All by herself!!!

Seriously though, what do Yahoo actually do? The mail has gone the way of 'compuserve' in that you don't very often get to see a yahoo address in an email these days. Search was something they just gave up on, then there portal style homepage, does anyone actually go there?

They should have stuck with search, it was something that they were reasonably good at, but, having dropped that it is now not an easy game to get back in to.

Perhaps they should just give up on being a branded entity and become a faceless holding company.

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This is just bombastic and ill-informed.

To start with, Yahoo has >10% of the US search market[1] – down YoY, but nothing to sneeze at. Their sites also see more unique visitors from the desktop than anybody else – >195m in December[2], and that's the sixth month is a row. There are still loads of email users; finance, sport, shopping, everything that legacy portal sites typically had.

Furthermore, Yahoo was never really a good search engine. It was basically a curated directory until it started using Google's search in 2000 or whenever. I think it used it's own crawler for a while, but it's been powered by Bing since 2010 or so.

I'm aware that I live in a bit of a tech bubble — I don't use Yahoo properties, but there are loads of people out there who use the web in a totally different way. Yahoo's got a lot of obvious issues to deal with, but they've also got lots of money and talent; I don't see any reason that they won't succeed with a bit of restructuring and some strong management.

[1] http://www.comscore.com/Insights/Press_Releases/2014/4/comSc...

[2] http://www.cnet.com/uk/news/yahoo-tops-the-most-trafficked-w...

I'm a teacher in a further education college and in adult education in the UK. Students personal email is 50:50 yahoo/hotmail with rounding error ISP accounts and gmail. Most of my colleagues have a non-official personal email address and that tends to be Yahoo more than Hotmail/Outlook.

Wouldn't say any of us have a huge monthly spend or anything but I think Yahoo have eyeballs certainly.

Yahoo is probably one of the safest places after HN to get news junk food. Huff post has too much nsfw and highly controversial content.

Yahoo is the number 4 website in the world with profits of over $300 million per quarter. Do you think Twitter or Amazon should also become a faceless holding company ?

http://www.alexa.com/topsites

Yea, it's an old company. It still has more potential. The only people I know who still use it are over 60. I think that's a plus, because although they don't buy toys and food from websites. They still get suckered into sappy website scams--like card companies, and reched malware fixes. (If any non tech-person reads this don't ever download a fix for your slow PC. You would be better off downloading Hiren's boot cd and blindly hitting keys. As to the paid birthday card sites; most of your loved ones find the cards irritating, and just want a simple email from you. I know yu think they are sweet, but honestly--they just want an email. Your kids still love you--know matter what you do though.

I have to disagree. I'm currently in Asia and /everyone/ appears to be using a yahoo email. I even created some gmail addresses for them, but it just doesn't appeal to them.

Yahoo mail is very very popular outside the US.

Well... not everywhere outside the US. I saw it popular in Asia as someone other said, but here in EU I see only gmail, hotmail and outlook, nothing else.

"The EU" is not homogenous at all. Looking at a 500k mailing from one of our customers in the UK, I see ~190k Hotmail addresses, 44k Yahoo addresses, 24k BT addresses, which I believe are still handled by Yahoo as part of their BT-Yahoo! thing. 42k Gmail addresses. 11k AOL. This is fairly typical amongst our customers.

Of course this list is biased - demographics matters a lot in this case. But that's also what tends to blind tech people about Gmail - Gmail for many years was massively overrepresented in the tech world. Yahoo still tends to be in the top 3 most places, and there are plenty of countries where they place well ahead of Gmail.

From what I've heard, this is because many Asian countries have a culture of information flashbang. The Yahoo homepage is extremely cluttered and busy, which fits in with what they expect.

The Google homepage, in contrast, is just an empty abyss they can't get anything from. Here in the States we seem to value minimalism, which might be one of the reasons people go to Google (aside from it being a great search engine).

Here in the States we seem to value minimalism

What part of America do you live in?

Aesthetic and lifestyle minimalism are not the same thing.

Why are you comparing homepages when the discussion is about email?

This is completely wrong. Most of it is just history. Gmail doesnt value-add anything to people who are content with folders for their email. In fact the labels, conversations etc confuses them. Yahoo mail in other words has less clutter, not more. (And I'm not talking of the look of the page here, but the actual email functionality).

I think the assumption was that the users go to the homepage where they can access their email plus tons of news/traffic/weather/sports/etc.

That being said, the factors that lead to which service a person chooses for email are probably much more complex than just this.

in my opinion, gmail became big when it was a kind of status symbol to have a gmail address. I doubt that ever reached asia. but at one point, there were people with gmail addresses, and people with yahoo and hotmail addresses. and if you had a gmail address and you met another person with a gmail address, you knew that person was "in the know." At that point in time, switching email addresses was seamless -- you'd just switch email addresses. nowadays, you're using email for important things. even just a little bit of inertia would probably keep many people from switching.

Meyer's pitch to Yahoo! was that she was product focused. The guy they passed over for CEO wanted to turn Yahoo! into a "media" company, with a focus on advertising. I can't say which approach is better, but the clock is ticking for Meyer, albeit slowly because of Alibaba.

Yahoo mail works just fine, and I'd argue that it's a solid product. Further, by using Yahoo mail, and not gmail, that's one less area of my life Google is invading.

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