My latest laptop has no DVD drive, and I would bet that a DVD would not be more useful than a cassette tape to my daughter in 20 years, even if the data on it is in good shape. We may not even have the WWW by then, much like we don't have Gopher any more. What we offer is a service: we will do what it takes to keep the data in good shape and make them accessible to anyone holding an Archive Certificate.
The DoD, or large companies don't need this kind of service: they have the resources to manage, migrate, validate, replicate, etc, their data for as long as they are valuable to them. If DVDs start to fail, I'm sure they'll notice it, and they'll spend a gazillion dollars to move data to a new medium.
I don't think any consumer has a special week of the year when they take out all their DVDs and HDDs and verify them, make new copies, and replace the bad ones.
Disclaimer: I'm the founder of Longaccess.