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I agree. I'm a fan of "the price is the price," with all of the various overhead expenditures being factored into that price. There's not a line item for their app developers, nor a charge for their server hosting...

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Agreed. Maybe I should offer a "free rides" app, but charge a gas fee, a driver fee, and an administrative fee.

It's not even clear exactly what this fee is supposed to be covering

I think that was called Lyft.

Lyft's ain't free, it just uses the legal fiction of a "suggested donation" as a fairly transparent attempt to avoid taxicab regulations in some cities.

It's probably fine to advertise is as "free rides" with an asterisk "* surcharges and fees may apply". Here are a list of fees you can tack on:

- driver fee - passenger fee - initiation fee (1st time rider) - healthy sf fee - tax recovery fee - safe driver fee

You forgot the payment administration fee,

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