Also, there are strong forces working against a tiny company that wants to enter this complex market. A company with four people:
- Can't afford to hire as many testers as Intuit (or H&R Block, or the other major players) to test their software to make sure that it operates correctly.
- Can't hire as many CPAs and tax lawyers to confirm that they comply with the latest tax laws. If they want to "make income tax preparation and filing free for every taxpayer in America" (as their web site claims), that would involve staying on top of federal tax regulations, the tax regulations of fifty states, and also cities like NYC that have their own income tax.
- Can't hire as many security specialists to make sure that they're haven't overlooked a vulnerability on their web site.
So what's the value proposition? Why should people risk using this product next year instead of shelling out $25 or $50 dollars for the tax prep software they used for the last several years?