This was a particularly interested/relevant excerpt from Wells. I think of the open source ethos as one small example of what he's calling for in the second paragraph:

I object to this simplified classification of mankind into poor and rich. Of course there is a category of people which strive only for profit. But are not... people in the West for whom profit is not an end, who own a certain amount of wealth, who want to invest and obtain a profit from this investment, but who do not regard this as the main object?...

During the past few years I have been much engaged in and have thought of the need for conducting propaganda in favour of Socialism and cosmopolitanism among wide circles of engineers, airmen, military technical people, etc. It is useless to approach these circles with two-track class-war propaganda. These people understand the condition of the world. They understand that it is a bloody muddle, but they regard your simple class-war antagonism as nonsense.