I want something I can read (comprehensive guides) with specific background info on insider knowledge per industry or cool things they did that made the company a success.
Mixergy interviews are often too long, too much noise to sift through, and not enough core information.
Examples of things I've love to see... Say you are building a physical product... How did you go about figuring/developing the prototype. If its hardware, where did you go to get the prototype done (PCB boards, etc..). How did you figure out manufacturing, if its overseas, how did you coordinate (different language, sourcer, shipping information, quality control, etc...).
If you're in the food industry, how did you manage to get contacts to help you get your product into stores, how did you develop or manufacture the product, etc.. If you're in catering, how did you go about reaching specific clients before you were known, etc...
The things people want to know are the details that are difficult to find that could be useful. I don't care much for the stories (success or failure doesn't matter as much as the core background on how things got done).