Many more people realize that than you realize, but I think you're misunderstanding the Gervais Principle link. "Losers" in the Gervais model are completely aware that their company is getting a much better economic deal than they are. They just don't think that's a big deal, because, after all, human beings have values but corporations are basically amoral. So a corporation is just a tool for a Gervais Loser to feed, clothe, and shelter himself; he directs his emotional energy toward his personal relationships.

Core values are useful for attracting and keeping the Clueless in the Gervais model. But in doing so, they make the company more than just a purely amoral economic engine. In order to sustain the delusions of the Clueless, the Sociopaths at the top need to pay at least lip service to preserving their illusions, else they leave in a huff and start acting like a wrecking ball, as a certain other prominent HN poster who likes to throw around Gervais Principle links has done. That lip service is pretty much the entire social purpose of the corporation.

One often-unstated corollary of the Gervais Principle is that the whole idea of "money" and "profit" is a social construction developed by Clueless and Losers to rein in the will-to-power Sociopaths. Genghis Khan, Alexander the Great, and Napoleon Bonaparte went on killing sprees to satisfy their need for power. Steve Jobs and Richard Branson go on building sprees. That's entirely because the Clueless and Losers have created a society where the only way to the top is to take a bunch of people with you.