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New gold-rush ahead?

The list feels to me at the first look very similar to the patent system -- everybody is just pitching "their" claims. First come, first money, first served. The others will stay with the "pack": <longname>.com or <evenlongername>.de.

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If anything this might discourage picking up a lot of domain names. Instead of the somewhat standard practise of buying your name under say 5 top level domains with all these inclusions most companies will probably decide it isn't worth it to buy their name on every available top level.

I feel this is kind of pointless though. As of now, most people will first do a search on parts of the domain to go to the right site; having more TLD around won't reduce this behavior.

But some reason seems to exist, that makes all those companies paying a stack of money.

Even if all internet users do so, I think the companies trust to get some credibility by owning such domains.

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