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Comment by replicatorblog | Hacker News Reader

Interesting article, but I think it's a bit of the UI person version of the "hammer/nail" issue.

From a marketing perspective it gives potential buyers a "reason" to pull out their credit card. As I understand it, Slate's ad-supported offering will continue to exist as-is, with pagination and a "view as single page" options. Logging in just makes single page viewing default.

The article gets at the tension publishers face. Rely exclusively on CPM ads and you get clickbait, but there doesn't seem to be winning approach on the paywall front. This seems like a really good way to test the process.

In a funny way, it's a great test of the value of UI. Is single page viewing by default worth $5 a month?

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Yes - this seems like a fantastic approach.

If you pay Slate to read their articles, you get a version of Slate aimed at making readers happy.

If you read for free, you get a version aimed at making advertisers happy.

In both cases, Slate are concentrating on their core value proposition.

Agreed. I wonder how they'll handle Pocket, which I love, but is also designed to get rid of both ads and pagination for free.

It is technically possible to block the IP ranges of reading/caching web apps, as well as refusing to show content to readers blocking ads, but few providers bother. Neither usage scenario is practiced widely enough to significantly impact ad income, except on sites that serve a very tech-proficient userbase.

It probably doesn't even make a blip on their radar. I wonder if even browser-based adblockers are really an issue for them, and they most likely have couple orders of magnitude more users.

On the website I run, the readers which would be most likely to upgrade and pay for a 'happy reader' version of the website would actually be the same group of readers that advertisers would actually want interacting with advertisements.

I've tried to not bombard readers with a terrible experience and they appreciate it. Advertisers stick around and renew regularly, signaling that the real estate is still valuable enough to pay for. So in my experience, you don't have to sacrifice user experience to collect dollars from advertisers.

Definitely true, but could those visitors generate more value for you as direct subscribers than as eyeballs? If they're even moderately likely to subscribe, I'd expect the answer to be "yes".

Of course, there's no one size fits all solution for monetising a site - depending on your skill with ad sales (sounds like you're selling direct?), your demographic, and so on, different solutions will work better.

I doubt I'm in the majority here, but I clip anything of worth to me to Evernote. And clipping several pages is inconvenience to say the least.

If I clipped enough content from that particular site, I'd pay them for single page viewing. Just so I can clip it.

You could alternatively click once or twice to get the print view of the article (all one page, usually no ads) and just clip that. A more sophisticated clipping program could even do that for you.

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