Not enough developers using the betas and providing feedback I guess? Running iOS betas has always seemed far more popular.
Trying to explain to non-techies why Mavericks is better is much harder, aside from better battery life.
Given that Apple now solders the RAM and charges relatively high prices for it, the memory compression is a pretty nice feature to have.
If I'm right, that would explain a lack of uptake on the betas for developers, since that would be a bit of a dealbreaker unless you are juggling multiple macs daily.