Why shouldn't companies that encourage consumers to invest in Bitcoins disclose all the related risks? Granted, I'm thinking mostly of certain Bitcoin exchanges that pitch Bitcoin as a smart option for personal finance and savings. Still, companies about doing X with Bitcoin are based on this premise.
Bitcoin aficionados will see this is a boring or unpopular sentiment,but bear in mind that I'm not saying Bitcoin isn't a good investment. My argument is that, from an ethical standpoint, the discussion of risk and volatility should be built into the way Bitcoin-related startups communicate.
If Bitcoin gets me to work in the morning, what happens when the value of my investment drops by 50%?