Looking for a girlfriend who is well-educated, affluent, and Internet savvy? $55 for a thousand.

focus-usa-1.com

13 points·Alex3917··10 comments

I think the M means thousand, not million. Also, this is probably per use of the list (they insert ringers to check).

You're right, I'll fix the title. Apparently M when used in marketing is actually the roman numeral M. I wonder if K was already taken by some other marketing thing.

http://www.inboxmarketinginc.com/resources/glossary.php#c

quote (CPM): The M stands for the Latin mille, meaning "a thousand."

Given the expected 2% conversion rate on direct mail, you'd still be doing pretty well if you forked over the $55 to send out a personal ad. :-)

While the population as a whole may be savvy and sophisticated, the 2% that respond to a bulk-mail personal ad might not exactly be a random sample.

Now that's the ultimate cold call.

Wow, I didn't realize the "List Management" industry was this productized.

Bigtime, The lists are worth a lot of money because sending out mailers to people who won't act on them is expensive.

I'm simultaneously creeped out and impressed by the Comcast commercials that offer to target ads by age, sex, voter status, and other demos. They cross compiled all sorts of databases to get that info.

I came across this a couple hours ago while reading Solove's book The Digital Person. There are several pages devoted to all of the different lists you can buy. Apparently there are over 550 companies in this business (as of 2004).

$55 seems quite cheap for a million addresses.

I wonder if you can get a volume discount. Buy 3 databases, get the 4th free!

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