It's hard to believe that anyone in this industry - after everything that's gone down in recent years - would be ignorant enough to create this.
There's a direct link in "Our Philosophy" to http://programming-motherfucker.com/ (which also seems terribly misguided) but I really hope - for Zed's sake - that he's not involved in this idiotic project.
I guess they're winning though, if they got on the front page of HN.
It's very easy to believe that someone with knowledge of this industry would believe that there is an audience for this, and its not surprising that someone in this industry would think that profiting from targeting such an audience is a good (for them) thing to do.
There's nothing about either the technical or business side of this industry that should give any reason to think that, whatever they might know factually, people in this industry in any capacity are somehow especially more socially responsible (as opposed to narrowly self-interested) than the rest of the population.
Even if you believe that people in our industry are unusually intelligent on average, there's no reason to think there's a particularly strong correlation between intelligence and any particular moral orientation (though, for some reason, people seem to want to believe that "intelligent" implies "shares my values".)