I don't really follow your logic. The point isn't to 'earn money' now. It is to build the economies of scale, over time, so that no one else can hope to compete with them on price in the future. That is when the money will really be earned.
As for Amazon not being profitable, it is a illusion. From what I understand, they have pretty high plowback. If mgmt observes great opportunities for investment, shouldn't they do that instead of paying out dividends?
>My experience tells me which is no brainer, death (exit) of such a company is only matter of time, and when such a vendor dies, rest of the market lives on as they were living before this episode.
Maybe if they were competing on price alone for a single product. This isn't one CRM product vs another. They are competitive on EVERY product. Few online retailers can compete with them on pricing/shipping/experience.