>But as we would say 'more clients, more profits' but in the end, you start losing customers, when you charge even pennies more, and you become a victim of your own.

Huh? The whole point is that they won't have to raise prices, the future will yield infrastructure cost savings. Competitors will have higher costs vs Amazon. So, they can charge LESS and make MORE than their competitors. Seems like a pretty simple strategy; foregoing profit now for increased competitiveness later.

>This is the misconception, they are not being competitive at all. :) they are only being arsehole :)

How so? If their business practices make you upset, I suppose that is understandable. But your comment just sounds like sour grapes...