Here is the problem with valuing a business like this... It's my business so I know that revenue has actually risen year-on-year since I set it up (and on just looking is actually $9,000 a year) So for me, I know that I couldn't take less than $40k for it. Since I'd never earn anything like that return on that amount of money elsewhere, even assuming revenue sits static for 5 years.

On the other hand, who in their right mind would pay that with nothing but some Adsense numbers and Google Analytics to go on. So to answer your question "What do I expect to get for it?" Nothing - I don't actually expect anyone to pay what I'd sell it for. And so I'll probably keep it forever.

The only situations that I can see panning out are

a) someone buying it for a brand (unlikely)

b) an established player buying it for the traffic and SEO reasons (a good move IMO)

c) someone with plans to monetize and/or grow it in different ways

or d) a fund is established which buys up all these scrappy little sites, monetizes and maintains them, and earns a steady 20% return for its investors.

I'd actually be very interested in working on d) if anyone wants to get in touch.

sites like that are going for around 5-6k on flippa.com. might bget more because of the history. but usually around 10-12mo revenue.

Typically sites on Flippa.com sell for a multiple of 18 months profit. Sites that are selling for 5 figure sums or higher can be 2-3 years profit multiple. As with most things though, it's only really worth what someone else is prepared to pay. The domain might be more valuable to someone than the site for instance.