But that's not full screen though. That's maximize, you are incorrect.
Is this built in to the stock ubuntu releases? If so, what version?
Not sure about the Unity interface as I have limited experience with it.
I'm using Firefox with the borders set off right now. This gives me a window with no external chrome (no border, no titlebar, no buttons, no scroll area) but set with the standard KDE application bar (which I keep at the bottom a la Win95).
Indeed before Firefox ditched the menubar I used an app to get the same effect pinching a lot of real-estate back (titlebar, menubar, buttonbar). It's interesting that things have moved this way, though not surprising.