Except I can choose to not visit an ad supported website, yet I cannot stop getting postal mail. I get literally zero benefit from postal mail deliveries (it's all, 100%, junk) and am forced to pay serious money every month to drop off ~30lbs of postal mail at my town's recycling center. Whatever service they claim to provide would be better done by UPS and FedEx for a lower overall cost to the recipient. Let the junk mailers all go out of business.