- It does not show tweet reach
- Link click data isnt very helpful if you dont use your own shortened urls.
Can you name a few companies which will go out of business because of this? Instead, those startups might be bought by twitter to boost their offering, similar to how they bought GNIP
You're right, Twitter may buy some of those companies but to me, that's still out of business.
[1] - https://business.twitter.com/partners/list/certified-product...
[2] - https://business.twitter.com/partners/list/marketing-platfor...
Point taken. But, some companies are built with a goal to get acquired. I would define out of business (and get acquired) as those companies who arent able to sell/continue traction, and get 'acqui-hired' for talent and relevancy of what they built, not exactly to integrate their product offering.