That's quoted out of context - you left off the next sentence:

"Obviously we’d prefer that you use us,  but the main thing is to make sure that you get them in a place where the data belongs to you and not someone who wants to keep it under lockdown."

Sure there's a marketing message there but it's buried at the bottom of a long quite involved post, and fully disclosed. Hardly discredits the article just because he's an interested party, IMO.