"...Then charge an additional five dollars per month. Of those five dollars, keep one dollar for the company and distribute the remaining four dollars to content providers like a pie. For example, if a user subscribes to four websites, then each of those websites gets a dollar per month. Or if that same user subscribes to eight websites, then each gets fifty cents per month. The genius of this is that it not only does it give content providers a good reason to implement the system, but it gives them an incentive to turn their customers into your customers. In short, the promotion takes care of itself."
I remember posting here telling Tipjoy to do this as well, but I guess they never took me up on it.
Anyway the only way to push something like this through isn't by having a really well-written founder's blog (although that is critical), it's by being willing to sit down and have 10,000 coffee meetings with the bloggers and newspaper owners to get to know them in person. Right now I am creating a platform (c.f. swagapalooza.com) to introduce the world's most-followed bloggers to new and interesting products, if you decide to go ahead and build this then I'll let you use the platform to help make your system the de facto standard.