Hey, for all those who complain about the poor usability: This is a low budget DIY hack!
In case you want to solve the same problem with a usable product on a big budget you can too, using horizontal compartments:
http://www.appliancist.com/appliance_trends_2008/electrolux-...
http://www.yankodesign.com/2008/04/09/your-fridge-sucks-this...