nVidia couldn't get their economics at 28nm. RAM cells are now more expensive in 20nm than 28nm. There are lots of other examples.
Remember: the strong form of Moore's law was that transistors get cheaper ever 12-18 months. The original formulation of Moore's law was always about economics, not technology.
The problem is: nobody knows what to do.
You now need clever circuit design and humans who can squeeze another 15-20% out of existing technologies. Unfortunately, all the humans who knew how to do custom VLSI design are dead, retired, or doing something else since custom VLSI was fool's errand for so long (see DEC, IBM, Silicon Graphics, etc.).