If a person or organization says that they're going to do something, even if it's qualified as only being "planned", it is indeed a promise to act.

Reputable people and organizations who make such statements will then proceed to deliver. If they suspect they won't be able to, for whatever reason, then they'll be careful not to make such statements in the first place.

There's absolutely nothing wrong with holding people and organizations to a very high standard regarding what they've publicly claimed that they will or aim to do.