I managed to come upon a couple interesting pertinent articles. One about other, similar Kickstarter projects that turned out to be scammy[1]. And another article, written by the same journalist about scio[2].

[1] http://pando.com/2014/04/04/revealed-healbe-isnt-indiegogos-...

[2] http://pando.com/2014/04/30/consumer-physics-kickstarter-cam...