I read the article to try and figure out what the "MacGyver Trick" was, and from what I can tell the "trick" is "plan ahead". There's some interesting info in the article, but IMO the MacGyver analogy is incredibly contrived, and linkbait-ish.
@mojoe Thanks for your feedback. Sorry it came across that way. I've helped 50+ projects raise over $5M and almost nobody plans ahead or collects a bunch of emails ahead of time. I was trying to use the MacGyver analogy to defusing a bomb as an easy way to relate and an example of how to not put yourself in that situation. Hopefully the landing page analysis was helpful.