Increased competition, indeed. It is presumably a good time to find out if any yoga studio has taken up the niche that my old studio has mostly abandoned -- and your site claims to offer this information.
So I checked out your site. I'm afraid I didn't find what I was looking for. You got the names and addresses of some local studios, and I'll trust that you found out accurately whether or not they offer free mats or sell bottled water.
But what I really want to know:
(1) Which studios offer the most advanced classes? You list "beginner", "intermediate", and "advanced" on your website, but these seemed a bit arbitrary. I didn't really trust them.
(2) More to the point, I like training that is a little bit more "sink or swim" than is the norm in this town -- not in any bad way, but where the teacher wants to get you to Reverse Bird of Paradise Pose, and if you're not getting there today, that's okay! -- but the teacher is focusing on those who will.
I want to know that from browsing your site. That is more ambiguous, and I think a lot harder to get right... but that kind of information (presented reliably) is what would drive me to return to your site.
Best of luck to you.