Also, why do you think "you can barely call it insurance anymore"? It used to be that insurance companies in the individual market were allowed to invent excuses to dump their expensive customers and then they were allowed to raise their prices if the customer wanted back in. Basically, the individual insurance market degraded into "pay the full price of any chronic condition you have." I wouldn't call that insurance, I'd call that pay-as-you-go-with-a-middleman. Now that they actually have to provide the "peace of mind" that they sell, I think the argument is much stronger for calling them insurance companies.
So, basically, the opposite of what you said.