Truth, Trust, and Transparency are always differentiators but the reality is they are only subjectively quantifiable, and therefore a problem waiting to happen if a majority of shareholders aren't exactly aligned.

Or, simply put, large companies generally are forced into an amoral "objective and quantifiable" position. Thus it has ever been.

As a founder, I have more control over my company's culture, but I have no illusions that I can set it in stone.