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If this trick is still really working for you, please, do yourself a favour and shut up about it. Drawing attention to it is not going to end well for you, either twitter shuts you down or people just copy your idea and it loses effectiveness. The correct time to write about these things is when they stop working.

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All he's doing is smartly parsing the results of Twitter searches. This isn't really groundbreaking, it just requires some legwork.

I agree, but the general point is that specific marketing tricks that work well should be hoarded, not shared, because sharing them destroys their value.

> "because sharing them destroys their value."

... Why?

Because it'll lower your competitive advantage? If your main competitive advantage is knowing about some cheap Twitter trick--sorry, I mean "Growth Hack"--then you need to rethink your game plan.

because sharing them makes them stop working. No one said anything about this being his main competitive advantage.

If all he's doing is parsing search results, then nobody would be seeing his advertisements. You conveniently left out the part where he uses a bunch of different Twitter accounts designed to appear to be different people.

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