This is exactly how I feel. I really thought that this kind of backoffice design was a pattern that was universally hated and killed off. Making users drill down through menus (which already makes the mistake that end users understand a developers idea of a taxonomy and naming conventions) to get to content completely out of any context of the site is a horrible strategy. Joomla and typo3 have always been particularly bad examples of this but they are so "mature" that it's understandable why they have that stance. I don't feel like there is any reason for that model here.