We run a webshop and sometimes a get customer that demands that we delete all their information. They are entitled to make that demand, but at the same time we're required to store the same information for at least two year, in order to be able to handle returns, and maybe five years due to accounting.
I really do applaud the court for their intentions, but it leaves a lot of unanswered questions and challenges. In our case we would have to make serious changes to our ERP/CRM systems, it currently do not allow deletion of data, because that would be bad for accounting. Also: Can I deny you warrenty because you requested that I delete all data regarding your purchase and person?