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I posted Postman (https://github.com/zachlatta/postman) on HN, /r/programming, and /r/golang. I also sent it to a few friends I knew who were interested in email. I got about 15 thousand hits and coverage on a few small sites in addition to a couple pull requests.

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I haven't posted on /r/programming yet. How well received was your post there? I don't want to be seen as spamming. I posted a link there once that had some advertising in it and I got slammed.

I've had similar experiences. HN mostly ignores my work and Reddit actively engages in berating and belittling.

Most of the stuff I've read points towards getting to know bloggers in the industry for which your software covers and submitting to them for review. Don't ask me how to avoid appearing spammy there, either. The articles I've read just say "do it" not "how".

You could also try paying for advertising. The bounce rate is much higher, but it's proven to be a much more reliable stream than social media for my project.

BTW, Postman is really cool.

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