I agree though, that live sports are mostly watched at bars by friends in my age range. I only have DirecTV because it's "free" (included in hoa fees), but I still almost never watch "live" tv. I just watch DVRed shows instead of on Hulu now. Sports, especially NFL, are still huge as I can see by my facebook feed during big games or the draft.
Heck, I didn't know what a touch down was a few years ago, but sports are so popular among mainstream (ie: non techies) I had to learn enough to pretend to be interested to fit in socially, and eventually I started actually enjoying watching and following the local teams. I suspect there may be a bit of an echo chamber in some communities that don't care about sports, but I'd wager the among the majority they are still very popular.