The article isn't especially informative, but it's nice to see the initiatives Ford is taking in advancing tech in the automotive industry. I feel like they may be at the forefront of major manufacturers (obviously Tesla is way ahead), especially with their OpenXC program... Which is a device in all new Ford vehicles that can be tapped into to show a lot more data than OBDII provides, and is open-source to encourage apps to use the data. Unfortunately, there doesn't seem to be a huge crowd behind this...
I don't own a Ford yet, but when I do, I'm hoping to get into the OpenXC device using Nexus 7 tablet in the dash. Lots of changes to come in the next decade...