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How do you pronounce SVYFT? You're going to lose a lot of word of mouth traffic with a name like that.

Phonetically similar to SWIFT. Yes, I guess we may lose out a bit on word of mouth.

You could try sneaking a subtle hint of the "W" in the logo, using another gray V, an accent, or something similar

...Or people will remember it more because of the funny pronunciation. I already did. Damn your ingenious marketing, sir.