The New BackType

blog.backtype.com

16 pointsmgcreed5 comments

You know, backtype is a pretty awesome idea since conversational search is clearly valuable to brands and businesses.

I guess this jumping on the "real-time" bandwagon will get them exposure and funding but I hope they don't lose their focus on making the most kickass way to track conversation about your brand or business as a result of some fad.

They need to solve harder problems like, removing noise from the system and improving accuracy!

Aditya, thanks for the feedback -- if anything this latest release reflects that we are much more focused on solving search problems as they relate to both consumers and businesses. Previously BackType was viewed as a toolset for comment authors, bloggers, and businesses -- features like subscriptions, claiming your own comments, etc still exist but they are more buried for those power users. We're working hard on improving our search :)

Good. I'm rooting for you! :-)

Relevance needs to be influenced by a language classifier. I don't need Italian and Russian results.

Absolutely, we're going to be regularly deploying improvements to our search. BTW, we're hiring, so if you or anyone else is interested in helping us solve these problems please get in touch.

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