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Almost everyone is doing this on the appstore including the big names. Moreover, I am just astonished by the fact that apple is still letting developers game the system by allowing the developers to change the availability date with new updates so that the apps show up as new releases. If they stop this, it will probably reduce the number of submissions from 8500/week to probably 1000/week and thereby being more consistent.

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There's nothing wrong with highlighting well-updated apps, the problem is more that it's really uneven. Developers have to manually update the review date within 12 hours of an update going live, which is an extra step that not everyone knows about it- if Apple just automated it, no worries.

Currently the system is being gamed by developers posting updates without any real updates to take advantage of this. It annoys the hell out of me when I get updates every week for apps which dont have anything new adding on to them because developers are trying to make as much money as possible without thinking about the users at all. The review date should only be allowed to change twice an year or something so that only major updates get the advantage of being highlighted.

Yup, that's the better answer- we need a flag for 'Major Update' and a flag for 'Rush Submission' in the case of an update that has to go out quickly. If we had two rush's a year (per account) and one major per six months then that would go a long, long ways to fixing the system.

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