With a clean environment, potassium levels can be reduced as well, as high potassium soil (fertilized that way) will allow the plant to uptake more potassium and increase its resilience to disease and bug damage.
"No pesticide is used and because the lettuce is produced in a clean room, it stays fresh for about two weeks when stored at 10 degrees Celsius or lower."
They don't need to use pesticides because of the clean room, which in turn makes for lower potassium content in the lettuce.
That's hardly special. I've stored lettuce that I bought commercially for 4 weeks and it was fine. So that's 4 weeks plus however long it took to get to me. (I bought too much by mistake.)
It also gives head lettuce at best two weeks at five degrees centigrade. So, two weeks at 10 degrees seems a good result.
On the other hand, the article says _about_ two weeks; they might mean 'ten days plus', and 'freshness' may be highly subjective (I bet there is a standard for measuring lettuce freshness)
Frankly, if you're not using a head of lettuce in 2 weeks something is wrong with your eating and/or buying decision making :-)