Skip the Books. Find A Mentor and Build a Network Early in Your Career
babblingvc.typepad.com
babblingvc.typepad.com
Saying that, I don't think it's wise to dive in with zero knowledge. There is a tipping point when the extra time spent researching gives diminishing returns on the time spent.
I guess it's getting the right balance of knowledge/theory and action.
I doubt humanity as a whole would make any kind of progress this way past the middle ages.
I love reading too, so I couldn't help myself from hitting the business books before starting a startup. They haven't been completely useless, but not far from it. There are a few useful strategic ideas that I picked up, but the value relative to some of the really great mentors that I've picked up along the way isn't even comparable.
I think our cultural mindset has to change for the mentoring system to work.
That's always fun.
Essentially, the article calls you to try to be Steve Jobs, not Steve Wozniak. If you are an MBA type rather than a hacker, then go ahead, skip the books, get to know right people, take care of you network and create 500+ connections in your linkedin.
Oh, by the way, don't be fooled: becoming Steve Jobs would still require hard work on yourself (on your taste, philosophy and general personality, if not on your technical knowledge).
For some reason I think spending life making things is more fun than spending it bullshitting, networking and kissing ass of your 'mentors'. And there is less competition in the former field, as they say.
Just to give an example -- right now we're preparing our investor deck and exec summary. You can read books all day long on that, but the comparative worth of having an experienced entrepreneur that can read over what you've got and critique it -- and then put you in touch with the people who you want to read it -- is much higher.
The companies that went directly to customers first on merits of their product and then attracted attention of rolodex-waving vcs include google, 37signals and probably pg's viaweb (sorry for non-original examples).
Remember, internet IS a network already. Even mentor knowledge is available through Google. Leverage this network and you're in business. You do need some hard technical knowledge (and books) to achieve this, though.
On the other hand, stuffing startups with executive 'mentors' who bring 'experience' but also grab tons of call options is a venerable vc industry tradition.
As somebody who went once through a vc-funded startup that was later killed by the same vcs, I remain ever sceptical about their motives and see this article as a piece of vc propaganda.
But to be able to appreciate the context, and to save a lot of time, it seems to me that a significant amount of both technical and business/entrepreneurship reading is critical (or perhaps necessary but not sufficient).
Maybe what he means is that we learn most from mistakes which caused us to suffer.