I'd say that's the publish date for the print article. Don't you just love old media ;-)
And they wonder why they're dying...
I read this article last Tuesday at the auto mechanic, after I finished the book I brought. So it's probably the September issue, which comes out before September.
I swear I've read that article before, so it's recycled anyway.
Joel can see the future, so can Inc. ;-)
Wait, you're saying this article, which is about the past, somehow requires prescience? So the now-past is different from the future-past? Can we compare the now-past with the past as it will be on 9/1 and somehow glean a way to make piles of money?