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No matter how many times people show me that arrow, I just cannot see it. Maybe I'm a visual idiot.

Helps? http://toneiusmaximus.files.wordpress.com/2010/01/090113-fed...

Helps, but this arrow is really invisible, because you see the letters first, not the arrow - your brain is not wired to decode letters this way. The Amazon logo is more clever in that sense.

Personally, I prefer the taiwanese recycling symbol: http://en.wikipedia.org/wiki/File:Recycle_symbol_Taiwan.svg

Can't believe I never caught that until now... and now I can't "unsee" it. Impressive.

Whoa, that is so well done that it is almost subliminal.

Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.

Here's a good write-up on the Fedex logo..

http://www.fastcodesign.com/1671067/the-story-behind-the-fam...

Very interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.