21 User Retention Tactics You Can't Live Without

Once you’ve got users on your site and engaged, the next thing to worry about is user retention. ‘User retention’ refers to the proportion of customers who come back to your site and use your product on a regular basis. The main driver of good retention is good product/market fit but having an awesome product that actually solves people’s problems isn’t enough to ensure growth. Here are a few tactics you can use to make sure people keep coming back.