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While perhaps there is some form of utility here for those more familiar with high end cocktails (I'm more of a dollar beer kind of guy, sometimes I'll splurge on a 22oz), this reminds me a lot of that "wealth badge [1]" or whatever it was -

"Yeah, I've got money, I spend $8 on ice cubes"

[1]http://www.vocativ.com/money/business/size-quarter-made-meta...

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True ,it could be a wealth badge. But how many such badges does a person needs ? is there any additional value to the new ones?

There is value to society in providing additional noncoercive ways to transfer money from rich people who don't need it to non-rich people who do, which is what this company is doing.

Except the owners and/or shareholders are likely already wealthy (or will be from the obscene profit margin on this).

The employees probably aren't, though.

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